The Future of Video is Klickable!
The future of video is indeed klickable. How was this whole concept conceived? Well, it all started when I was watching YouTube and I was also checking my email, and I was checking my negative bank balance, and I was also trying to figure out the weekend weather, and I was getting chat requests from Facebook, gmail, and AIM. Agh! But then I got an email saying "Hey, check out my YouTube video." Well, after multi-tasking all day, I was going through withdrawal trying to just watch video. I scrolled around, turned the volume up and down (not like it mattered, I didn't have speakers in my office), and then the inevitable thing happened......I clicked. And the only place that you can go when you click on a video is BACK. Why is video the richest type of media yet the poorest? Video contains so much information but forbids you to use the rest of the web to fill in the blanks. And that, ladies and gentlemen, is the premise behind Klickable. We want video to be "hyperlinkable" like the rest of the web. It has to be. Otherwise it just becomes the "black hole" of the Internet. Stubs, if you will. And well, stubs really have no place on a web.....
Posted: August 3, 2008

