Best Practices
Entice Me - Write engaging copy - write something that makes people want to klick thru for more information.
Instead of: Selina is wearing a wrap dress by JCREW which is available in 5 colors. The price is $199.99
Try: Selina is wearing the must-have dress for fall! Did you know that you can choose from 5 different colors? Klick here to get yours!
Add Incentives - Can you think of ways to incentivize users to klick thru?
Here's an idea... Add incentives. Can you provide a coupon code or a special offer?
Example:
Rachael designed her own pots & pans, including this 5-quart covered oval saute. FREE SHIPPING just klick the link and enter coupon code C88268.
Get To The Point - Wondering how long your hotspot text should be?
The character limit is 255 characters but we recommend no more than 2 lines of text to avoid using the scroll bar. Think Twitter (140 characters) or a short but sweet text message. Just get them to klick through.
Layer Your Hotspot - Feel free to create hotspots on top of each other.
For example- you can make a hotspot on an actress linking to her IMDB page and then make a smaller hotspot linking to the product page of the sunglasses she is wearing.
Bring Them To The Right Spot - If you're linking to a product page. Try to get as close to the item as possible.
For instance. If you're linking to a red sweater from JCREW DON'T just link to www.jcrew.com. You can imagine how frustrating it would be for a user if you send them to JCREW and then they have to go through 50 styles... Instead have the link direct to the exact sweater http://www.jcrew.com/AST...
MAKE $$$$$
Directing users to ecommerce opportunities? Don't forget to add your affiliate links. Here are some affiliate partner sites to check out:
ConnectCommerce
LinkShare
Commission Junction
AmazonAssociates
Tell Them To klick - How can you let audiences know that videos are klickable?
Check Out some ideas from the klickable creative team!
